Uniforms
A bowling alley and lounge needed a refreshed, upscale, consistent identity.
The challenge was to redesign the brand to appeal to a national audience in urban and suburban areas, while paying homage to its fun, retro modern roots.
Inspired by the era of the sport, the focus became about consistency, fonts and texture. The extension of the nostalgia became tangible in these elements. All locations would require a brand identity.
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